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Time-to-event hazard

“When does churn risk spike?”

The danger zones by tenure — h(t) — where risk accelerates.

01
What you receive

Where churn risk spikes, by tenure

Visual placeholderRisk curve · by tenureWhere churn risk spikes, by tenure

Departure risk at each point in a customer's tenure, rather than averaged across all of them. The peaks are where customers are most likely to go — early friction after onboarding, or the run-up to a renewal date — so retention effort can land before the spike instead of after it.

02
The question it answers

Bring it in plain language.

  • “Which months of tenure carry the highest risk of losing someone?
  • “Are we losing customers during onboarding, or at renewal?
  • “When should we intervene, before the drop-off starts?
What it does not do
    Account start dates and exit dates across customer tenure. Two years of event history. No modelling work on your side.
    03
    How it earns trust

    Graded in the open, before you see it.

    Proven on our published instrument. Re-certified on your data before anything releases.

    The full detail lands when it certifies.

    See how each model is certified →
    Included in every tier.See pricing →
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