Ask a question. Get a decision you can stand behind.
BI reports what happened. Analysts explain it. Data science predicts what's next. The BX3 decision system does all three as one journey — and a data science desk reviews every result before it reaches you.
Kelmira
Ask about the business in plain English. Kelmira finds what changed, recommends the analysis and the variables it needs, and explains the result and what it means for you — inside what was certified, never past it.
The Library
The certified models behind every answer. Each one proves itself on your data before it releases a number.
Outcome Studio
Any certified result opens into Outcome Studio. Your scenario is always labeled as yours; the certified numbers stay labeled as ours.
The Record
What was asked, what came back, and what you decided — kept together, so the next decision starts from the last one.
Your dashboard
Curated to your data, kept current, stamped with when it was last true. You read it and decide.
Every figure a real calculation, never a guess.
Ask a question and the analyst doesn't work the number out itself — and it never writes code or queries against your data. It calls a set of analytical operations we built and run on our servers, against your data, and relays exactly what they return.
Nothing is estimated, rounded in its head, or improvised to sound helpful. Every value it gives you came back from a real calculation — the same calculations behind your dashboard, so the two never disagree.
Ask it why something happened and it won't invent a cause. It describes what the data shows, and when the honest answer needs a proper analysis, it says so — and points you to the model that can actually answer it.
The numbers a BI team would build you — without the BI team.
You don't model it, configure it, or maintain it.
Look at the whole, or follow a cohort from the day it joined. Acquisition cohorts, lifecycle stages, and the moments a definition changed are all things the dashboard can read.
New fields show up as available for your team to turn on — the dashboard grows without a rebuild.
Every view carries when it was last true. "Data as of" is on the surface, not buried — so no one acts on a number without knowing its age.
A data science desk stands behind every result.
Every result is verified by expert review before it reaches you. And when a model can't clear its bar on your data, it stops rather than ship a number it can't stand behind.
Rigour you can inspect is worth more than rigour you're asked to trust.
Plain-English simplicity on top, certified engine maths — against your own history — underneath.
The market makes you choose between two fears: chat tools that are easy to use but can't be trusted with P&L maths, and data-science platforms so heavy you need the very team they were meant to replace. BX3 is the empty centre.