On the roadmapAllocate where it pays
Budget optimisation
“Where's the next dollar best spent?”
Reallocation across the fitted response curves.
01
What you receive
Where the next dollar should go
Visual placeholderAllocation viewWhere the next dollar should go
A recommended reallocation of spend across channels, worked against each channel's fitted response so budget moves toward where it still earns. It shows what to shift and what the shift is expected to return, under whatever total budget you set.
02
The question it answers
Bring it in plain language.
- “How should we reallocate next quarter's budget?
- “Where should the next hundred thousand go?
- “What would we gain by rebalancing what we already spend?
What it does not do
Channel spend history and the total budget you want allocated. Two years of history. The response curves are fitted as part of the work. No modelling work on your side.
03
How it earns trust
Graded in the open, before you see it.
Proven on our published instrument. Re-certified on your data before anything releases.
The full detail lands when it certifies.
Included in every tier.See pricing →