On the roadmapAllocate where it pays
Channel / Touchpoint Attribution
“What deserves the credit?”
Which channels earn the credit, and whether the order they happen in matters.
01
What you receive
Credit across the path that earned it
Visual placeholderAttribution viewCredit across the path that earned it
Credit spread across the channels and touchpoints on the path the way it actually earned it — not flattering whatever stood nearest the sale — so you fund the channels that genuinely move results.
02
The question it answers
Bring it in plain language.
- “Which channels are actually driving my conversions?
- “What's the real contribution of each touchpoint?
- “Is my social spend actually converting or just last-touch?
What it does not do
- Prove causation — it allocates observed credit, it doesn't run an experiment
- Predict future channel performance
- Recommend exact budget figures
- Account for channels or touchpoints not in the data
- Capture offline or unmeasured influence
Touchpoint-level records tying exposures or interactions to outcomes — the channels a result passed through, not just the final conversion.
03
How it earns trust
Graded in the open, before you see it.
Proven on our published instrument. Re-certified on your data before anything releases.
The full detail lands when it certifies.
Included in every tier.See pricing →