On the roadmapExplain what happened
Segment / Cluster Analysis
“Who are our real segments?”
Finds the natural groupings in your customers or accounts and what makes each distinct.
01
What you receive
The natural groupings in your base
Visual placeholderCluster viewThe natural groupings in your base
The groups that are really there in your data — discovered from behaviour, not imposed from geography or plan tier — each profiled by what makes it distinct, so you treat genuinely different customers differently.
02
The question it answers
Bring it in plain language.
- “What types of customers do I actually have?
- “Are there hidden groups in my audience I should treat differently?
- “How should I break up my customer base for targeting?
What it does not do
- Explain why a metric changed
- Predict future behaviour of segments
- Assign causal meaning to the groupings
- Guarantee the segments are actionable or stable over time
- Recommend specific campaigns
Customer- or account-level behavioural features — transactions, engagement, recency — at entity grain.
03
How it earns trust
Graded in the open, before you see it.
Proven on our published instrument. Re-certified on your data before anything releases.
The full detail lands when it certifies.
Included in every tier.See pricing →