On the shelfExplain what happened
Conversion / Rate Bridge
“Why did my conversion rate change?”
The number moved. This is how much of it was each thing.
01
What you receive
Mix versus rate, decomposed
A decomposition of the rate change into two parts — how much came from your mix shifting (selling more of one thing, less of another) and how much from how each piece actually performs. The two effects reconcile back to the total exactly.
02
The question it answers
Bring it in plain language.
- “Why did my conversion rate change year over year?
- “Is my rate decline because of the mix of products or how we're selling each one?
- “My close rate moved — is that real or just a change in deal mix?
What it does not do
- Predict future values
- Recommend specific actions
- Identify or score individual customers
- Establish causation beyond the mix/rate split
- Attribute the change to external factors it wasn't given
Volumes and conversion rates broken out by product or segment, across two time periods. The segment-level detail is what lets it separate mix from rate.
03
How it earns trust
Exact by construction, reviewed before you see it.
On the shelf
This isn't a statistical grade — it's arithmetic honesty. The decomposition is exact: every part sums to the change, with nothing left over. Its check against your own reported totals is being switched on; until a run certifies, this page says so.
Explains, never invents
It attributes a change that already happened, within the mix/rate split — it does not reach past the data into causes it wasn't given.
Refused on thin cuts
Below a minimum row count for any segment cell, the run is refused rather than run on a statistically thin slice.
Rigour you can inspect is worth more than rigour you're asked to trust.
Included in every tier.See pricing →